Genes, Experience Affect Choices

Are you a value investor or a growth investor? Could your preference be influenced by a biological predisposition partially ingrained from birth? Is it possible that your choice of investment could be explained by your personal experiences, both early on and later in life?

The field of behavioral finance advances psychology-based theories to explain investor behavior, behavior that can lead to anomalies that can’t be explained by an efficient market made up of investors who always act rationally.

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