Getting Over Cold Feet: The Case for Impulse Buying

I live in a part of the country where we take skiing pretty seriously. It’s common for people to ski a few times a week since there are three great resorts right in our town. Our family is no exception. We ski a lot, but as my wife and I have gotten older, we discovered a painful reality: Our feet get colder faster.

I convinced myself that cold feet were just part of the experience. No pain, no gain, as the old saying goes. My wife didn’t share that conviction.

We tried thicker socks for more insulation and thinner socks for better circulation. Then we heard from friends about this little secret of modern technology: battery-powered boot heaters. It sounds like the ultimate luxury, but friends who own them all say the same thing: “They will change your life.”

Read the rest of the article on The New York Times.