When an Expense Becomes a Wise Investment Choice

Ask someone how they invest, and you’ll probably get a pretty standard answer involving stocks, bonds and maybe some real estate or cash. But rarely will people mention something that is even more important: their investments in human capital.

They don’t talk about it because human capital investments can look a lot like any other expenses. I’ve thought about this for years, ever since I attended the Financial Planning Association’s annual conference in 2010. It’s one of the largest annual gatherings of its kind, and that year, Ian Bremmer, the president and founder of the Eurasia Group, a leading research and consulting firm on global political risk, offered one of the keynotes.

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